NAOMI ROGERS
Video Editor & Content Creator

I started editing short form content for The Sewing Studio when we created our TikTok account. I then repurposed the content Instagram Reels and then YouTube Shorts. I cut down full length videos, like TSS tutorials, into 3 minute, 90 second and 60 second edits to make sure they fit within the specific platform specs.

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One thing i did notice whilst publishing the same content across all 3 platforms is that we got so many more views from YouTube. I wonder if this is because 1 minute content is more appealing and easier to digest compared to the other 90 seconds and 3 minute limitation.