Superfast Dorset Campaign
A Day At Auntie Nina's Ad
As part of our "Client & Audience" project we were given a client, Superfast Dorset, and would liaise with them to create chosen content.
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Superfast's target audience for our specific campaign was 50+ and the aim was to encourage people to "switch" to faster broadband. They were able to find out if they were eligible through Superfast's postcode checker.
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We discovered three myths about switching to faster broadband so this was our main focus to highlight within our content.
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Can you get it? Is it expensive? Is it complicated?
Our final goal was to host a pilot event to showcase the content we created; posters, our video and roller banner. We were to host these events at libraries, community halls and other places where our client audience spends their leisure time. As you can see in the event video we hosted our pilot event at our local library.
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During the filming for the campaign video i was on camera and i also edited together the shorter scene cut downs for social media sharing. For example the Facebook edits followed the current trend of white boarders, subtitles and a sentence typed out.
Cutdown 3
A Day At Auntie Nina's Event
